NetSyndicate Blog
E-consultancy have published their annual Digital Rate Card Survey.
Small and medium sized businesses are still dominant in the digital marketing sector, with more than half of all agencies having fewer than 10 employees. A relatively small proportion of digital agencies are located outside of London, with the Midlands being relatively poorly represented.
The daily rate for Directors of online marketing businesses outside the South East averages £802 per day.
The report includes daily rates by agency size for a number of different roles. For small agencies the average daily charge out rate seems to be averaging around the £575 mark.
Technical roles: £577
Online marketing strategists: £575
SEO consultants: £588
PPC consultant: £572
Digital marketing remains a high growth sector with agencies projecting to grow their turnover by 28% year on year in 2008.
Ashley Friedlein, CEO of E-consultancy, comments: “With 11% of UK agencies reporting growth of 100% or more, year on year, optimism within this thriving sector is well-founded”.
July 30, 2008 | Topic: Internet Marketing Companies, Search Engine Optimisation | digital agencies, Internet marketing | 0 comments »
What is Internet Marketing?
• Devise your Business Strategy
• Good website design and coding
• Quality Content, regularly updated
• Communicating with your market
With the main objective being to increase relevant visitors and maximise conversion rates.
No. 1 Business Strategy
Define your strategy, the business purpose, market segment, website purpose, performance criteria, metrics and budget.
No. 2 Website Design and Coding
Design and navigation issues, usability, calls to action, fit for purpose.
Page coding, on-site optimisation, page headers, titles, image tags etc.. set up metrix.
Auto responders:- incentives to join, sign-up, minor/major sale, relationship building.
No. 3 Content Management
Specific keyword and phrase research and selection.
Content building, regularly updated, integrated with blog technology.
No. 4 Communication
Using the following techniques:-
• Blog technology
• Press releases
• Link Building/directories
• Article submission
• Social networks
• E-mail broadcasts
• Pay per click and on-line marketing/advertising
• Monitor results and Analyse visitors.
Using the 4 key areas above, implement a 13 or 26 week plan which is regularly monitored and amended as dictated by the results and measures in place.
