‘Internet advertising’ Archive
Many companies use email marketing, but what tips will make our campaign successful?
A lot of companies use a sign up for a news letter or latest product information on their websites. Once you have captured these emails you can effectively use them within your email marketing campaign. An email to a list of people who have not expressed interest in your products or services is classed as spam. These emails will end up in a spam folder and can, in some instances, leads to a server being blacklisted.
Try these tips for a better email marketing campaign:-
- Give the email and unsubscribe option, their option to be taken of your email marketing list
- Address the email to a named person, personalise the email if possible
- Put the most important information at the top, give short snippets of information with links back to specific landing pages within your website
- Don’t make the email too long, get to the point quickly, review the copy, check grammar and spelling
- Don’t send out near a holiday period, or beginning and end of the week.
Email marketing can be a cost effective way of reaching your audience and drive traffic to your website.
Net Syndicate can help you make the most of digital marketing for your organisation.
Complete our form at: http://www.netsyndicate.co.uk/ to receive a free evaluation of your current digital marketing and the opportunities available to your organisation.
February 16, 2010 | Topic: Internet advertising, Technocrati | email marketing | 0 comments »
Digital marketing is the new battleground for brands and those that embrace online marketing can grow their brand quicker and at a lower cost.
Consumers are driving this shift to digital marketing and major brands are responding.
This is particularly true within the 18 to 30 age group,where traditional advertising channels such as TV and print are becoming less effective. The following link outlines this well.
“Southern Comfort pours entire media budget into digital”
Their entire budget favours online properties such as Facebook, Spin, Faber, Pitchfork and Hulu.
To read the full article from Advertising Age, click the link below.
http://adage.com/article?article_id=138202
Governments are also moving to capitalise on the opportunities digital marketing offers.
“The Government’s spending on digital marketing increased by 84% to £40M in 2008-2009. Continuing a series of rapid increases.” To read the full article from Kable, follow the link below.
http://www.kable.co.uk/coi-digital-marketing-spend-21jul09
Net Syndicate can help you make the most of digital marketing for your organisation.
Complete our form at: http://www.netsyndicate.co.uk/contact/evaluation to receive a free evaluation of your current digital marketing and the opportunities available to your organisation.
