‘Internet Marketing Companies’ Archive
Google announces that the speed of your website is now included within their search
ranking algorithm.
The Official Google Webmaster
Central blog confirms it is using a new signal, site speed, which is the speed at which your website responds to requests. Google is using different sources to determine how fast your site is relative to other sites.
This algorithm change only applies to google.com at the moment, and for searches in English. A sure thing is that google.co.uk will follow. Whilst this is new for Google, it is relevance of a page that remains the primary search ranking factor, and fewer than 1% of site rankings are influenced by the site speed issues.
Check the Labs menu choice in your webmaster tools for more information.
Site performance
This page shows you performance statistics of your site. You can use this information to improve the speed of your site and create a faster experience for your users. Learn more
Performance overview
On average, pages in your site take 0.3 seconds to load (updated on Feb 1, 2010). This is faster than 99% of sites. These estimates are of low accuracy (fewer than 100 data points). The chart below shows how your site’s average page load time has changed over the last few months. For your reference, it also shows the 20th percentile value across all sites, separating slow and fast load times.
Page Speed suggestions
These are some example pages from your site and some suggestions on how to optimize them, based on the Page Speed tool.
NOTE: These suggestions are based on Googlebot’s view of the page. It is possible that resources are served
differently to your site’s users, in which case some of these suggestions may not be applicable. For better results, please install and run the Page Speed extension for Firefox yourself.
Net Syndicate can provide you with a website evaluation at no charge.
Contact 0845 009 5560 or go to our website at www.netsyndicate.co.uk
May 17, 2010 | Topic: Internet Marketing Companies, Search Engine Optimisation, Technocrati | 0 comments »
Digital marketing is the new battleground for brands and those that embrace online marketing can grow their brand quicker and at a lower cost.
Consumers are driving this shift to digital marketing and major brands are responding.
This is particularly true within the 18 to 30 age group,where traditional advertising channels such as TV and print are becoming less effective. The following link outlines this well.
“Southern Comfort pours entire media budget into digital”
Their entire budget favours online properties such as Facebook, Spin, Faber, Pitchfork and Hulu.
To read the full article from Advertising Age, click the link below.
http://adage.com/article?article_id=138202
Governments are also moving to capitalise on the opportunities digital marketing offers.
“The Government’s spending on digital marketing increased by 84% to £40M in 2008-2009. Continuing a series of rapid increases.” To read the full article from Kable, follow the link below.
http://www.kable.co.uk/coi-digital-marketing-spend-21jul09
Net Syndicate can help you make the most of digital marketing for your organisation.
Complete our form at: http://www.netsyndicate.co.uk/contact/evaluation to receive a free evaluation of your current digital marketing and the opportunities available to your organisation.
August 6, 2009 | Topic: Internet Marketing Companies, Internet advertising, Technocrati | Digital marketing, Internet marketing | 0 comments »
E-consultancy have published their annual Digital Rate Card Survey.
Small and medium sized businesses are still dominant in the digital marketing sector, with more than half of all agencies having fewer than 10 employees. A relatively small proportion of digital agencies are located outside of London, with the Midlands being relatively poorly represented.
The daily rate for Directors of online marketing businesses outside the South East averages £802 per day.
The report includes daily rates by agency size for a number of different roles. For small agencies the average daily charge out rate seems to be averaging around the £575 mark.
Technical roles: £577
Online marketing strategists: £575
SEO consultants: £588
PPC consultant: £572
Digital marketing remains a high growth sector with agencies projecting to grow their turnover by 28% year on year in 2008.
Ashley Friedlein, CEO of E-consultancy, comments: “With 11% of UK agencies reporting growth of 100% or more, year on year, optimism within this thriving sector is well-founded”.
July 30, 2008 | Topic: Internet Marketing Companies, Search Engine Optimisation | digital agencies, Internet marketing | 0 comments »
What is Internet Marketing?
• Devise your Business Strategy
• Good website design and coding
• Quality Content, regularly updated
• Communicating with your market
With the main objective being to increase relevant visitors and maximise conversion rates.
No. 1 Business Strategy
Define your strategy, the business purpose, market segment, website purpose, performance criteria, metrics and budget.
No. 2 Website Design and Coding
Design and navigation issues, usability, calls to action, fit for purpose.
Page coding, on-site optimisation, page headers, titles, image tags etc.. set up metrix.
Auto responders:- incentives to join, sign-up, minor/major sale, relationship building.
No. 3 Content Management
Specific keyword and phrase research and selection.
Content building, regularly updated, integrated with blog technology.
No. 4 Communication
Using the following techniques:-
• Blog technology
• Press releases
• Link Building/directories
• Article submission
• Social networks
• E-mail broadcasts
• Pay per click and on-line marketing/advertising
• Monitor results and Analyse visitors.
Using the 4 key areas above, implement a 13 or 26 week plan which is regularly monitored and amended as dictated by the results and measures in place.
