‘Add new tag’ Archive
The HTML Title tag is one of the most important factors in search engine optimisation, yet it is often overlooked or used incorrectly. A well written Title tag can support search engine rankings and also increase the clickthrough rate to the website.
The Title tag should be included in the ‘head’ code section of every website page and remains one of the key elements within the SEO factors on a website and page. There are 2 reasons for this - firstly, because a still plays an important role in keyword targeting, and secondly because the text that’s included in the Title tag also forms the hyperlink from the search engine results page. In addition, this text also appears in the browser bar when a user views the page, although the length of the tag is important in both of these cases as the number of characters being displayed will be limited by Internet Explorer and also by Google within the ranking results.
Websites should be built with this in mind and not just reflect the page name (such as ‘Home Page’ or ‘About Us’) or will use a generic wording throughout the site (such as ‘Welcome to XYZ Company’). This is really missing a great opportunity to improve the ranking potential of a site, whereby the targeted optimisation of different search terms throughout all pages of the site should be driven by the page content and the focused use of 2 or 3 search phrases in the Title tag.
The selected phrases should also be reflected in the description tag and the body content of the page, including headlines where appropriate. This will give the website a better opportunity to rank well for relevant terms in its market, although the tag may need to be adapted and tested in different ways to establish the best possible ranking position that can be achieved at the time.
You may see an immediate impact coming from some basic changes to the Title tags, whereas others will need to work harder on getting this optimisation factor to work well with the rest of the site.
Contact www.netsyndicate.co.uk for a free website evalutaion.
April 23, 2009 | Topic: Search Engine Optimisation | Add new tag | 0 comments »
I was visiting a client recently and he asked me what were the key factors he needed to consider for search engine optimisation?
While you’ll never totally know how the search engines work, there are a number of important elements that lead to higher rankings. I summarised them for him as:
Keywords Selection and Use
• Keywords in the title tag
• Keywords mentioned in the body tag
• Keywords in H2-H6 headline tags seem to have a greater influence than H1 headline tags
• Keywords in bold or strong tags seem to have an effect
• Keywords in image file and alt tags
• Website that have keywords in domain name improve rankings
Web pages that use few parameters in the URL (?id=123, etc.) or no parameters at all rank higher
Inbound links of quality, Google rank 4 +(top links usually have 4 times as many as position 11).
Good Html Body Copy/txt – focus on what matters to visitors
HTML Page Titles
Ensure website doesn’t stop crawling
Age of domain.
He looked at me and said that seems a whole lot of work!
No I said, make a plan to spend 3 to 4 hours a week over the next three months and cover the above items. But remember, search engine optimisation is an on-going process. Once the main actions are done, monitor the results and tweak the website. then aim to spend an hour or so a week on optimisation.
I’ll let everybody know how he gets on.
David
December 19, 2008 | Topic: Search Engine Optimisation, Technocrati | Add new tag, optimisation, seo | 0 comments »
What is Internet Marketing?
• Devise your Business Strategy
• Good website design and coding
• Quality Content, regularly updated
• Communicating with your market
With the main objective being to increase relevant visitors and maximise conversion rates.
No. 1 Business Strategy
Define your strategy, the business purpose, market segment, website purpose, performance criteria, metrics and budget.
No. 2 Website Design and Coding
Design and navigation issues, usability, calls to action, fit for purpose.
Page coding, on-site optimisation, page headers, titles, image tags etc.. set up metrix.
Auto responders:- incentives to join, sign-up, minor/major sale, relationship building.
No. 3 Content Management
Specific keyword and phrase research and selection.
Content building, regularly updated, integrated with blog technology.
No. 4 Communication
Using the following techniques:-
• Blog technology
• Press releases
• Link Building/directories
• Article submission
• Social networks
• E-mail broadcasts
• Pay per click and on-line marketing/advertising
• Monitor results and Analyse visitors.
Using the 4 key areas above, implement a 13 or 26 week plan which is regularly monitored and amended as dictated by the results and measures in place.
