Digital marketing is the new battleground for brands and those that embrace online marketing can grow their brand quicker and at a lower cost.

Consumers are driving this shift to digital marketing and major brands are responding.
This is particularly true within the 18 to 30 age group,where traditional advertising channels such as TV and print are becoming less effective. The following link outlines this well.

“Southern Comfort pours entire media budget into digital”

Their entire budget favours online properties such as Facebook, Spin, Faber, Pitchfork and Hulu.
To read the full article from Advertising Age, click the link below.
http://adage.com/article?article_id=138202

Governments are also moving to capitalise on the opportunities digital marketing offers.
“The Government’s spending on digital marketing increased by 84% to £40M in 2008-2009. Continuing a series of rapid increases.” To read the full article from Kable, follow the link below.
http://www.kable.co.uk/coi-digital-marketing-spend-21jul09

Net Syndicate can help you make the most of digital marketing for your organisation.
Complete our form at: http://www.netsyndicate.co.uk/contact/evaluation to receive a free evaluation of your current digital marketing and the opportunities available to your organisation.

August 6, 2009 | Topic: Internet Marketing Companies, Internet advertising, Technocrati | Digital marketing, Internet marketing | 0 comments »