Many companies use email marketing, but what tips will make our campaign successful?

A lot of companies use a sign up for a news letter or latest product information on their websites. Once you have captured these emails you can effectively use them within your email marketing campaign. An email to a list of people who have not expressed interest in your products or services is classed as spam. These emails will end up in a spam folder and can, in some instances, leads to a server being blacklisted.

Try these tips for a better email marketing campaign:-

•  Give the email and unsubscribe option, their option to be taken of your email marketing list
• Address the email to a named person, personalise the email if possible
• Put the most important information at the top, give short snippets of information with links back to specific landing pages within your website
• Don’t make the email too long, get to the point quickly, review the copy, check grammar and spelling
• Don’t send out near a holiday period, or beginning and end of the week.

Email marketing can be a cost effective way of reaching your audience and drive traffic to your website.

Net Syndicate can help you make the most of digital marketing for your organisation.
Complete our form at: http://www.netsyndicate.co.uk/  to receive a free evaluation of your current digital marketing and the opportunities available to your organisation.

February 16, 2010 | Topic: Internet advertising, Technocrati | email marketing | 0 comments »