‘Internet marketing’ Archive
Digital marketing is the new battleground for brands and those that embrace online marketing can grow their brand quicker and at a lower cost.
Consumers are driving this shift to digital marketing and major brands are responding.
This is particularly true within the 18 to 30 age group,where traditional advertising channels such as TV and print are becoming less effective. The following link outlines this well.
“Southern Comfort pours entire media budget into digital”
Their entire budget favours online properties such as Facebook, Spin, Faber, Pitchfork and Hulu.
To read the full article from Advertising Age, click the link below.
http://adage.com/article?article_id=138202
Governments are also moving to capitalise on the opportunities digital marketing offers.
“The Government’s spending on digital marketing increased by 84% to £40M in 2008-2009. Continuing a series of rapid increases.” To read the full article from Kable, follow the link below.
http://www.kable.co.uk/coi-digital-marketing-spend-21jul09
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August 6, 2009 | Topic: Internet Marketing Companies, Internet advertising, Technocrati | Digital marketing, Internet marketing | 0 comments »
E-consultancy have published their annual Digital Rate Card Survey.
Small and medium sized businesses are still dominant in the digital marketing sector, with more than half of all agencies having fewer than 10 employees. A relatively small proportion of digital agencies are located outside of London, with the Midlands being relatively poorly represented.
The daily rate for Directors of online marketing businesses outside the South East averages £802 per day.
The report includes daily rates by agency size for a number of different roles. For small agencies the average daily charge out rate seems to be averaging around the £575 mark.
Technical roles: £577
Online marketing strategists: £575
SEO consultants: £588
PPC consultant: £572
Digital marketing remains a high growth sector with agencies projecting to grow their turnover by 28% year on year in 2008.
Ashley Friedlein, CEO of E-consultancy, comments: “With 11% of UK agencies reporting growth of 100% or more, year on year, optimism within this thriving sector is well-founded”.
